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Enough of the pre-Olympic hype
 Posted 2/8/2010 10:00:00 AM
If you watched Sunday's Super Bowl game on CTV, I'd understand if you are already sick of the Vancouver Olympics, even though the opening ceremonies don't begin for another 5 days.
CTV's broadcast was laced with Olympic promos. There was at least one during every commercial break. It became so nauseating at one point, I was using the PVR controls to pause the broadcast until the commercial break was over.
Now I'm as proud as the next person when it comes to our involvement in Vancouver. I expect Canada will perform well against international competition and I believe Vancouver will do a reasonably fine job hosting the games. I just don't need to be brainwashed every 10 minutes that CTV will be one of the Olympic broadcasters.
I finally did get a break from the blatant self-promotion. Right after the game ended, my power went out. It happened as CTV was airing the Olympic Song, I Believe. ...
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Mike Blanchard
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Super Bowl marketing is going viral
Posted 2/5/2010 11:00:00 AM
We're starting to see a shift in how advertisers view the Mecca of marketing. Super Bowl airtime is the most expensive on the planet, but many companies believed the cost was worth it. It's hard to ignore 100 million viewers. This year, CBS was asking $2.6 million (US) for a 30 second spot.
That may be changing. This year, Pepsi pulled out of the Super Bowl. Instead, the company is trying to attract more potential customers to it's web-based advertising.
Many of the advertisers shelling out big bucks on the Super Bowl are using those spots to draw viewers to their websites even before Sunday's game.
Here's a sample of the few ads already online. Last week, Volkswagon unveiled a series of faux documentaries online in order to draw attention to its Super Bowl ad.
Other companies, like Doritos, are asking people to vote on the ad that will appear ...
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Mike Blanchard
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Sports Illustrated accused of sexualizing the Olympics
Posted 2/5/2010 8:00:00 AM
Here we go again. Sports Illustrated can't put a woman's picture on the cover without someone accusing the magazine of being sexist. Oh sure, this is the same magazine that publishes the annual swimsuit issue (I just read it for the articles. Honestly.)
US medal favourite Lindsey Vonn graces the latest issue, which went on sale this week. Vonn's pose has drawn some predictable fire from those who think it's too provocative.
From womentalksports.com:
Vonn is first a GREAT athlete, but she also represents norm of feminine attractiveness. The combination of athleticism and attractiveness make Vonn the likely poster girl of the US Olympic Team, and the media hasn’t disappointed in constructed her as such.
Would there even be an issue if the picture showed a male skier in the same pose? I doubt it. What about SI covers that highlight the anatomy of male swimmers clad in just their ...
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Mike Blanchard
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